Conceptualizing corporate identity in a dynamic environment

Conceptualizing Native Identity with a Multidimensional Model

This study reports on a Native Identity Scale (NIS) adapted from an African American identity scale (Sellers et al., 1997). American Indian (AIs) and First Nations Canadian participants (N = 199) completed the NIS at powwows in the Upper Midwest. The majority of respondents were Ojibwe, but other tribal groups were represented. A principal components factor analysis with varimax rotation reveal...

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

White selves: conceptualizing and measuring a dominant-group identity.

This article addresses the nature and measurement of White racial identity. White identification is conceptualized as an automatic association between the self and the White ingroup; this association is fostered through social exposure to non-Whites and serves to link self- and ingroup evaluations. Four studies validated a measure of White identification against criteria derived from this model...

Conceptualizing, and Re-conceptualizing, Mixed Race Identity Development Theories and Canada’s Multicultural Framework in Historical Context

This paper will commence with a discussion of the relevance of the topic, and an overview of multiculturalism policies in Canada. In the second part of the paper, the history of concepts relating to mixed race identity development in Canada will be analyzed in historical context and, when possible, related to the Multiculturalism Policy. In the third section of this paper, the current theories ...